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3D Animation: What the Doctor Ordered
ReplyDeleteThe global animation market was valued at $254 billion by 2017. It has, however, become apparent that the increase was but the beginning. This is largely because of the fact that animation has made its presence felt in the area of marketing.
9 Very Simple s You Can Do To Save 3D Animation
3D animation is conventionally a reserve of the entertainment industry. This is simply because animation has kept us fascinated in cinemas for the longest time. The ability to captivate and inspire is in fact the key reason why animation is quite popular among marketers nowadays.
That raises the question, "Is 3D product animation worth all the hype?
Well, Quite Effective!
This is best illustrated by brands like Gillette and the beloved Apple. Take a look at the Gillette ads and you will realize that a simple animation developed a lowly shave into an adventure. The big gain for the brand name is the perception the animation creates. Gillette sets itself apart from its competitors by taking this new approach to marketing. The quality of the animation is deemed reflective of the brand's quality. This is exactly what 3D product animation intends to achieve- to help you tower over the competition.
There are three primary reasons why you must add 3D animation to your marketing stratagem:
1.Profit Minded Prototyping: Releasing a prototype to the market is an extremely expensive affair. Now, to be fair, the role played by prototypes makes them worth every penny but, what if we could have the similar results without employing expensive prototypes? Well, now there is. 3D product animation models your product in a virtual world and exposes it to the market. This way, you have feedback for your product cheaply.
2.First Impressions last Forever: The most fascinating items rarely look the part. Imagine the Gillette brand without the 3D animation. Would it not place you to sleep in the first five seconds?
3D product animation has the ability to transform even the most boring of products into a blockbuster. The product is viewable across all 360-degrees with special effects added for that extra punch. Use animation to strike a chord with the market of interest.
Apple's iPhone X is a good example of this trend. Its advertising relied greatly on 3D models. The primary brands of the world- think Huawei, Microsoft, and Samsung- all utilize 3D product animations. Now you know why they take over their respective markets.
3. All about The Money: 3D product animation will save you lots of money. The 3D model can even be used to identify glitches in an unfinished product. Designers are afforded the chance to improve the brand before the prototypes come out.
Animation is also easily the most cost-effective marketing method there is. With the rising popularity of Virtual Reality (VR) and 3D printing, it helps to show that you're familiar with the latest trends.
In conclusion, your product has a lot to gain from 3D technologies. You can give it glamor, appeal, and mystique. Being a contemporary development, animation provides your product legitimacy in the modern market. Bad first impression has been the doom of many products.
Don't be part of that statistic. Stir things up. Turn your advertising into a 3D adventure. You do want to be the next Apple and Huawei, don't you?
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